The New Volkswagen Beetle Research Proposal Example | Topics and Well Written Essays - 1500 words

The New Volkswagen Beetle - Research Proposal Example It needs to work on the targets it aims for, the position estimate, the price of its product and where will you sell it in order to keep stay on the highest profit. This will require feasibility studies to generate the required standard of meeting its goals. It is a chance to meet the growth of the society as well as generate new platforms that will position it in a place that will greatly provide more chances of growth and determination for the sake of getting the right position at all times. We will talk about all of these in deeper space through this research. The Volkswagen Beetle had to change its targets and had to replace them from Primary target to secondary target. It used to target the baby boomers generation as the Primary target. In this time, the new beetle is targeting two different generations. They are the millennials and the baby boomers. It is a cool car for young millennials because it has a good technology such as the GPS, and has a modern design. Millennials are the primary target for the Volkswagen Beetle. Women buyers were the most for a length of time than men. The secondary target is baby boomers. The Volkswagen Beetle uses the classical marketing to attract the baby boomers and the old generation of the millennials that have a good salary, and only feel tired of work and family life. It also includes who miss their children and who believe that old days were more fun. In this case, the strategy for beetle marketing department is to be the practical vehicle that supports every time you are going to meet friends by pla ying music and searching in the GBS. On the other hand, Volkswagen Beetle marketer uses the modelling marketing for young millennials by including technology such as apps with iPhones and improving the car style to follow the new modern. Volkswagen Beetle uses two different campaigns for the Primary and the secondary. The Volkswagen Beetle is German Company interred in the American market in 1949. In 1968, it was selling half million cars in the only USA. Nowadays, it sells cars throughout the world such as Ireland, Japan, UK and recently China.