How to Achieve Top Search Engine Positioning Essay

How to Achieve Top Search Engine Positioning - Essay Example The author of the essay "How to Achieve Top Search Engine Positioning" begins with the short introduction of the topic. The author mentions webmasters, who are frustrated with what they thought was a well made site not showing up on search engines, often consider the option of paying a third party company that touts search engine optimization in order to achieve the results they want. With some research, though, a webmaster can do as well or better without such a service. This paper will discuss how to optimize a personal or business web site for search engines. The objective for webmasters is having their sites placed near the top of the list of results returned in a web search. Knowing how search engines find content and the measures they use to rank sites is essential to understanding how to build a site optimized for placement. To achieve success, the web builder must understand what search engines like and what they don’t like as mistakes in page design are the most commo n deterrent to placement and are extensive on many web pages. Search engine placement is a vast and free form of advertising that organizations often wish to benefit from. Although search engine administrators frequently provide means to purchase more frequent â€Å"spidering† of a site, web site HTML construction and appearance of the pages will determine whether or not that site is ever seen by visitors who are searching for whatever product or idea that site is promoting. At the end of the paper, the author sums up and recommends interesting strategies.